Today in Australia coffee is an essential part of most people's life including me. So I have come up with this idea to help people out when buying coffee. Below is a hand drawn sketch of this application.
Functionality
We have the opening page which gives a pleasant introduction to the application. Then it takes the user to the second page. On this page they will have to input the certain information which helps the application to decide how much coffee the users needs.
After that is submitted the user is forwarded to a page which they have to say what kind of a day they think they will have. Which then forwards the user to page where they are told what kind of coffee they can have.
So from here the user will decide to continue of to exit the application. If the user has a regular coffee place they can go there and ask for their choice of coffee. But if they are not sure where they can get what they want, they just have to select what kind of coffee they need and the application will show where they can buy the coffee on map.
Marketing
The target audience is 18 to 50 as that is the working age group in Australia. Under 18 people are at school while over 50 are not much in to the smart phones or relying on technology for their coffee needs.
The best way to promote this will be to have the availability of the application informed to work places via e-mails or by sending text messages to employees and so on. Also advertising on social networking sites will help.
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